How to Communicate Like a Comedian with Grad Conn, Chief Experience Officer of Sprinklr

Don’t let your CX be a laughingstock.
Listen Now On


As Sprinklr’s Chief Experience Officer, Grad Conn creates an engaging and memorable community for the world’s largest brands and guides them on developing a customer-first experience. Before joining Sprinklr, Grad spent 11 years at Microsoft, with the last 7 years as CMO for the Microsoft U.S. commercial business. Prior to Microsoft, he worked as CEO or CMO at a number of startups and began his career at Procter & Gamble.

When you think of the comedy greats, who comes to mind? Dave Chappelle? Tina Fey? The producers of Often Imitated? Well, there’s someone else you should be adding to that list, someone who paved the way for women, people of color, and members of the LGBTQIA+ community: Moms Mabley.

Moms started doing stand-up comedy in the late 1910s and her career lasted nearly 60 years. She had a specific style of dressing and speaking that kept people enamored with her. In her unassuming day dresses and sun hats, people were shocked when she shared her edgy jokes about love, race, and politics. She knew how to communicate and keep her audience engaged. Which is all that most of us want when it comes to good CX. So we set out to find an expert who could help us learn how to communicate well with our customers. And that’s Grad Conn, Chief Experience Officer at Sprinklr. He knows what it takes to have successful communication as a brand, and a comedian. Let’s find out how he does it.


“Shift from thinking your product is the center of the universe to thinking about your customers as the center of the universe.” – Grad Conn


Time Stamps

* (0:00) Your mom: the queen of comedy

* (8:40) What is Sprinklr?

* (10:16) Who’s a better communicator, your marketing exec or a stand-up comedian?

* (14:25) Is being an online troll worth it?

* (17:25) Prioritize your customers over your product



This podcast is presented by Oracle CX. 

Hear more executive perspectives on CX transformation at



Connect with Grad on LinkedIn

Check out Sprinklr