Giving Your Customers Their Lightbulb Moment with Shawn Olds, Co-Founder and CEO, boodleAI

How Edison led the way in usage-based pricing.
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Shawn Olds is a technology and communications thought leader currently serving as the CEO for boodleAI, an AI-powered Enriched Analytics and Advertising solution that has been used to significantly lift conversion, engagement, and retention rates for a multitude of organizations. Shawn is a military veteran who served on active duty in the 82nd Airborne Division. After September 11th, 2001, he elected to work with the U. S. Department of States’ Office for Counter-Terrorism and in 2020, was appointed and currently serves as a Civilian Aide to the Secretary of the Army.

There’s a lot of lore surrounding the invention of the lightbulb. But regardless of who’s side of history you’re on, Edison’s legacy is staggering. His contribution to bringing electricity to the masses is unmatched. What can CX leaders today learn from his story? Let’s find out.

Today, we’re talking with Shawn Olds, Co-Founder, and CEO of boodleAI on usage-based pricing and how it can revolutionize your entire customer experience. Edison adopted it back in the day. Should you?


“It’s easy to build something and be convinced everybody’s gonna love it, but you need to make sure that you’re not putting your own bias over what customers are saying.” – Shawn Olds, Co-Founder, and CEO, boodleAI


Time Stamps

* (0:00) Can someone turn on the light, please?

* (6:21) What’s boodleAI?

* (11:57) Lamborghinis and lightbulbs

* (14:14) The pros of usage-based pricing

* (16:44) How to listen to your customers



This podcast is presented by Oracle CX. 

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Connect with Shawn on LinkedIn

Check out boodleAI