ABOUT THE GUEST
In the 1800s, America was generally seen as a land of abundance and endless resources until Gifford Pinchot saw the truth. That the trees, water and nutrients of the land were being used faster than they could naturally replenish. He saw that future generations faced bare, corroding soil rather than vast wilderness if those resources weren’t used sustainably.
This same concept of sustainability can be applied to CX. When crafting a customer experience today, we may only be thinking about immediate customers. But what if we could create an experience that would impact future customers for generations, to create an experience that would last, use fewer resources and be re-used?
Today we’re taking a deep dive into sustainability in CX with Holley Chant, Director of Sustainability at Lendlease, a construction, property and infrastructure company based in Australia. Holley knows how to use environmental and social sustainability as key drivers to CX. Let’s talk about how to create a sustainable experience for customers now and generations to come.
Experience: Creating a sustainable experience to serve customers now and in the future
Inspiration: Gifford Pinchot, the father of forestry
Modern Day Execution: Holley Chant, Director of Sustainability at Lendlease
[16:57] Customer experience now will have implications for future customers.
[7:44] Environmental and social sustainability can become key drivers for an amazing experience.
[11:25] Sustainability has to be quantifiable with data.
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This podcast is presented by Oracle CX.
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