ABOUT THE GUEST
Few things are more exhilarating than watching cars speed past you at over 200mph. It’s been said that car racing was invented as soon as the second car was built. So how can you compete in an industry full of turbocharged incumbents?
Today we’re going to learn about how outsiders have been able to breakthrough in Formula One racing. From the mavericks who invented a new kind of car in the 1950s, to how Red Bull Racing turned the entire sport on its head. Oliver Hughes, CMO, Red Bull Racing Honda, joined us and shared how Red Bull does what no one else will, and quite literally laps the competition.
Experience: Doing what nobody else will
Inspiration: Origins of Formula One Racing
Modern Day Execution: Oliver Hughes, CMO, Red Bull Racing Honda
Thanks to our friends
This podcast is presented by Oracle CX.
Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives