Making Your CX Go Viral with Krishna Subramanian, Co-Founder and CEO, Captiv8
What can the Queen of England teach us about CX?
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ABOUT THE GUEST
Krishna Subramanian is the Co-Founder and CEO of Captiv8, an influencer marketing platform that organizes social data and provides products and services that connect brands to content creators. He is a serial tech entrepreneur, angel investor, and commentator on mobile advertising. He was a founding employee of BlueLithium (acquired by Yahoo) and co-founder of Mobclix (acquired by Velti).
When it comes to products being endorsed by celebrities, we don’t often think of tea sets. Pottery as a whole doesn’t tend to get a lot of time in the spotlight. But in the late 1770s, the world was a different place, and Josiah Wedgwood was a household name. His tea sets were so exquisite that Queen Charlotte’s love for them skyrocketed his career. Even today, the influences of his work can be seen in tea sets around the world.
But how does someone like Josiah get recognized by Queen Charlotte? How do we get our products in the hands of the right people to get noticed? Today’s guest, Krishna Subramanian, has the answers. As the Co-Founder and CEO of Captiv8, Krishna knows how to get the right influencers connected to your brand and give your customers an aspirational CX because of it. And fortunately for us, he shares all the tricks of the trade.
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“Every brand that is looking to reach millennials and Gen Z should definitely be working with influencers.” – Krishna Subramanian, Co-Founder and CEO of Captiv8
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Time Stamps
* (0:00) Why the Queen of England is the ultimate influencer
* (4:53) What is Captiv8?
* (12:59) Finding the right influencer for your brand
* (17:40) How to figure out if your campaign is successful
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Sponsor
This podcast is presented by Oracle CX.
Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives
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