ABOUT THE GUEST
Fantasy Football has changed the way football fans engage with what used to be a casual weekly event. It turned an entire industry on its head, and has driven engagement with its parent product, the NFL, to new heights. But how did it become such an integral part of sports culture? And how can others create content that will be similarly engaging? Let’s find out.
In this episode of Often Imitated, we talk to JJ Zachariason about how he’s making the best content for his customers at FanDuel.
Experience: Use unique data to create incredible content
Inspiration: The origins of Fantasy Football
Modern Day Execution: JJ Zachariason, Editor-In-Chief at FanDuel and numberFire
Thanks to our friends
This podcast is presented by Oracle CX.
Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives