How to Collect Success with Doug Neil, Chief Marketing & Branding Officer, Chronicle
NFTs are taking over the world…are you?
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ABOUT THE GUEST
Doug is the Chief Marketing & Branding Officer at Chronicle. He is a senior entertainment executive with over 10 years experience in digital marketing for Universal Pictures. Doug oversaw the release of 200+ theatrical titles and established Universal’s presence in an ever adapting digital world.
We’ve all had moments where we’ve been a little too obsessed with a movie, celebrity, or sports team. A moment when we take a step back and go “wait…did I really think dressing up like Hannah Montana for a week at school would make Miley Cyrus notice me?” (not based on true events!!). Obsessing over our passions has been a staple part of pop culture for centuries, and Berlin in the 1840s was no different. Franz Liszt was taking the world by storm, and people were losing their minds. But how did he capitalize on their fandom? And more importantly, how can we capture that same energy and dedication as it relates to our customers? Today we’ll find out.
In this episode, we’re talking with Doug Neil, Chief Marketing and Branding Officer at Chronicle. He’s revolutionizing the world of NFTs and helping you put them in the hands– well, computers– of your customers. As the previous Executive Vice President of Global Digital Marketing and Media at Universal Studios, Doug has been giving fans what they crave since Jurassic World and Fast and the Furious. And today, he’s sharing all his secrets.
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“We are at the precipice of a revolution in the collecting world.” – Doug Neil
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Time Stamps
* (0:00) Lisztomania: not just a hit single from 2009
* (5:54) What actually is an NFT?
* (7:21) Chronicle’s story
* (9:01) What makes an NFT special?
* (10:34) Why your brand should get into NFTs
* (21:32) How you can enter the NFT world
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Sponsor
This podcast is presented by Oracle CX.
Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives
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