How to Bring Your CX Out of the Stone Age with Daniel Sines, CEO and Co-Founder of Traitify

Is a picture really worth a thousand words?
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Daniel Sines is the CEO and Co-Founder of Traitify, a visual-based assessment format used in the hiring process to identify best-fit candidates. As a tech entrepreneur, Daniel paired his background in design with his business partner, Joshua Spears’, expertise in multimedia production to create Traitify more than ten years ago. Now Traitify is working to match employers to candidates, optimize the workforce and create happiness in the workplace.

In 1940, four boys wandering the hilly countryside of rural France discovered a cave filled with prehistoric paintings depicting charging bison, stags, and horses.  Despite being 17,000 years old, the images were not only identifiable, but powerful.  

Images have been used throughout history to convey profound meaning in an instant.  From Egyptian hieroglyphs to emojis, it’s like the saying goes: “a picture is worth a thousand words.”  So we talked with Daniel Sines of Traitify about how he’s putting pictures to work to enhance the customer experience.

Experience: A picture is worth a thousand words

Inspiration: The Caves of Lascaux

Modern Day Execution: Daniel Sines, CEO and Co-Founder of Traitify



Three Takeaways

  • Pictures can be used instead of text to convey meaning quickly.
  • Giving candidates feedback on their job application ensures a positive experience as well as positive brand association.
  • Give candidates an application you wouldn’t mind completing yourself.


Key Quotes

  • “What we help companies to do is reduce turnover and increase performance in their workforce by aligning the right candidate with the right role. And that is really to the benefit of both parties. We’re trying to create happiness in the workplace, which is a real challenge.”
  • “At the core, we need to treat candidates like customers. That’s been a problem that has not been solved in the entirety of the recruiting experience over years and years. We often treat these people as more of a commodity than a customer.”
  • “The truth is that for every one of these brands, your people are your most important part of your business. They should be the area that you invest the most in if you want to have the best results for your company.”




Dan Sines’ LinkedIn


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This podcast is presented by Oracle CX.

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